Size doesn't matter.

Jupiler, Infected by music

I needed to create the visual branding for the Jupiler festival period. They choose the name “Infected by music” for this campaign. The word “infected” is a sensitive word to use in the context of a beer brand so i came up with the idea to visualise infection with music cables taking over the beer brand.

Client: AB Inbev | Date: 2016 | Role: concept, design, art direction