Size doesn't matter.

Jupiler, Infected by music

I created a visual branding for the Jupiler Festival campaign. They chose the name “Infected By Music”. “Infected” is a sensitive word to use in the context of a beer brand so I came up with the idea to visualise infection with music cables taking over the bottle.

Client: AB Inbev | Date: 2016 | Role: concept, design, art direction